The Marvel Cinematic Universe Interactive Data Visualisation Tool
Exploring Categories and Connections Between Marvel Films, Characters, Artefacts and Attributes.
This interactive data visualization was installed at the Gallery of Modern Art (GOMA) in Brisbane as a feature display during the Marvel Cinematic Universe exhibition that attracted record crowds from May 26 to September 3 2017. The installation included a massive wall poster (over 15 meters wide) displaying all of the Marvel film and character icons from the interface, three 55 inch multitouch displays and five large computer monitors with mouse controls.
This work is an innovation in the display of data that is at once visual, intellectual and explorative. To produce such a dynamic project, the team engaged in a process of research into best practice, experiments in both interface and logic design and rigorous cycles of production and testing. At regular intervals, the work would be presented for feedback to our collaborators at both GOMA and Marvel Studios.
This unique and dynamic interface allows visitors to explore the attributes of their favourite characters and to discover the complex connections between them based on their shared powers, skills, artefacts, origins and film appearances. The design team compiled the database from several unofficial sources and had official verification by experts at Marvel Studios and Marvel Entertainment.
Visitors can select characters from the 17 Marvel films (released from 2008 and 2017. Making this a much-valued resource by both fans and the Marvel executives, as no such official database had existed before. Especially not one with a dynamic interface for playful and detailed exploration.
Deb Polson – Design
Ryan Quagliata – Programming
Marvel Studios, LA